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The Truth about Fear Tactics

Do you remember...

The massive public health campaigns designed to combat smoking? They focused on all the dangers of smoking such as emphysema, heart disease, cancer, and other smoking related diseases that took years of use to cause. I know you've seen these ads and commercials and you may even have one that sticks in your mind.  Here is one I remember when I was a teen. 

These ad campaigns were designed to scare us into not smoking. Do you think they worked? 

NOPE!

It turns out that those campaigns had surprisingly little impact on behavior decisions. What eventually cut smoking rates were two main tactics: substantially raising the cost of cigarettes and placing strong limits on the places where people could smoke. Many bars and restaurants stopped allowing smoking and federal buildings and schools required butts be put out 20 feet away from doors. Of course, continuing to educate about the ill effects of tobacco is important, but if we had just...

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